tag:blogger.com,1999:blog-49726339011958868862024-02-20T09:14:17.894-08:00Quality Function Deployment (QFD)/House of QualityProdcons Grouphttp://www.blogger.com/profile/02227116214041311214noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-4972633901195886886.post-79545748110071888572009-02-17T20:14:00.000-08:002010-05-28T21:41:20.022-07:00Quality Function Deployment (QFD) and House of Quality<em>For everything you wanted to know on <strong><span style="color:#ff0000;">building leadership and management</span></strong>, refer <strong><span style="color:#006600;">Shyam Bhatawdekar’s website</span></strong>: <a href="http://shyam.bhatawdekar.com/">http://shyam.bhatawdekar.com</a><br /><br />(Refer our <strong><span style="color:#006600;">High Quality</span></strong> <strong>Management Encyclopedia</strong> <strong><span style="color:#ff0000;">“Management Universe”</span></strong> at: <a href="http://management-universe.blogspot.com/">http://management-universe.blogspot.com/</a>)<br /></em><strong><span style="color:#993300;"></span></strong><br /><strong><span style="color:#993300;">Background</span></strong><br /><ul><li>Dr <span id="SPELLING_ERROR_0" class="blsp-spelling-error"><span id="SPELLING_ERROR_0" class="blsp-spelling-error">Yoji</span></span> <span id="SPELLING_ERROR_1" class="blsp-spelling-error"><span id="SPELLING_ERROR_1" class="blsp-spelling-error">Akao</span></span> of Japan developed quality function deployment (<span id="SPELLING_ERROR_2" class="blsp-spelling-error"><span id="SPELLING_ERROR_2" class="blsp-spelling-error">QFD</span></span>) in 1966.</li><li>House of quality is a subset of <span id="SPELLING_ERROR_3" class="blsp-spelling-error"><span id="SPELLING_ERROR_3" class="blsp-spelling-error">QFD</span></span>.</li><li>House of quality (a subset of <span id="SPELLING_ERROR_4" class="blsp-spelling-error"><span id="SPELLING_ERROR_4" class="blsp-spelling-error">QFD</span></span>) was adopted by Mitsubishi’s Kobe Shipyards in 1972 for design of an oil tanker and it was adopted by Toyota in 1978 and many other Japanese companies soon after. </li><li><span id="SPELLING_ERROR_5" class="blsp-spelling-error"><span id="SPELLING_ERROR_5" class="blsp-spelling-error">QFD</span></span> was first introduced in USA and Europe in 1983.</li><li><span id="SPELLING_ERROR_6" class="blsp-spelling-error"><span id="SPELLING_ERROR_6" class="blsp-spelling-error">QFD</span></span> and house of quality have been in use now by large number of companies in USA including General Motors, Procter & Gamble, AT&T, Digital Equipment, <span id="SPELLING_ERROR_7" class="blsp-spelling-error"><span id="SPELLING_ERROR_7" class="blsp-spelling-error">Omark</span></span> Industries, Hewlett-Packard and Chrysler and also by the companies in other countries.</li></ul><p><strong><span style="color:#993300;">What Is <span id="SPELLING_ERROR_8" class="blsp-spelling-error"><span id="SPELLING_ERROR_8" class="blsp-spelling-error">QFD</span></span>?</span></strong></p><ul><li><span style="color:#000000;">Organizations cannot just assume that they know what customers want in terms of products and services from them.</span></li><li>Quality-conscious companies wish to know as to how to determine what really matters to customers. Also read at: <a href="http://total-quality-concept.blogspot.com/">http://total-quality-concept.blogspot.com/</a> (TQM) and <a href="http://six-sigma-system.blogspot.com/">http://six-sigma-system.blogspot.com/</a> (Six Sigma)</li><li>Having known what matters to the customers, they wish to know as to how to translate what matters into requirements that are meaningful to and can be acted upon by their design and manufacturing functions.</li><li><span id="SPELLING_ERROR_9" class="blsp-spelling-error"><span id="SPELLING_ERROR_9" class="blsp-spelling-error">QFD</span></span> is a planning, communication and documentation technique that resolves these two wishes of the organizations.</li><li><span id="SPELLING_ERROR_10" class="blsp-spelling-error"><span id="SPELLING_ERROR_10" class="blsp-spelling-error">QFD</span></span> can be defined as a structured process for translating customer requirements into specific products or services and for determining the processes/systems to produce those products or services.</li><li>In <span id="SPELLING_ERROR_11" class="blsp-spelling-error"><span id="SPELLING_ERROR_11" class="blsp-spelling-error">QFD</span></span> process, the voice of the customers (<span id="SPELLING_ERROR_12" class="blsp-spelling-error"><span id="SPELLING_ERROR_12" class="blsp-spelling-error">VOC</span></span>) is first understood and defined as customer requirements. These requirements are then integrated throughout the design and manufacturing stages. It makes the resulting product meet customer requirements with lower costs and less lead times/cycle time as compared with traditional product development and manufacturing methods.</li></ul><p><strong><span style="color:#993300;"><span id="SPELLING_ERROR_13" class="blsp-spelling-error"><span id="SPELLING_ERROR_13" class="blsp-spelling-error">QFD</span></span> Process</span></strong></p><ul><li>Organizations should adopt a customer-oriented philosophy. Also read at: <a href="http://customer-orientation.blogspot.com/">http://customer-orientation.blogspot.com/</a> (Customer Orientation).</li><li>Organizations should also adopt cross-functional teamwork orientation.</li><li>Each internal function should treat the next function as its (internal) customer.</li><li>Draw a planning matrix (called house of quality) to convert customer or market needs to high-level internal technical design requirements. </li><li>Draw a matrix to convert technical requirements into characteristics of key parts of the product.</li><li>Draw a matrix to convert characteristics of key parts into the process to manufacture these parts.</li><li>Draw a matrix to convert characteristics of the manufacturing process into detailed production procedures and control methods.</li><li>These matrices show clearly and concisely the data/information needed to make decisions about product definition, design, production and delivery. </li><li>These matrices facilitate increased attention to details and improved communication among members of cross functional teams everywhere.</li></ul><p><strong><span style="color:#993300;">House of Quality</span></strong></p><ul><li><span style="color:#000000;">As mentioned earlier, house of quality is only a part of the entire <span id="SPELLING_ERROR_14" class="blsp-spelling-error"><span id="SPELLING_ERROR_14" class="blsp-spelling-error">QFD</span></span> process. It is the first of the <span id="SPELLING_ERROR_15" class="blsp-spelling-error"><span id="SPELLING_ERROR_15" class="blsp-spelling-error">QFD</span></span> matrices.</span></li><li>House of quality graphically articulates the means by which it will achieve customer requirements. </li><li>When fully constructed, house of quality takes shape of a roofed house and that's why the name- house of quality. </li><li>It relates customer or market needs to high-level internal technical design requirements using a planning matrix. </li><li>Major factors that are required to construct the house of quality are:<br />- Customers' requirements.<br />- Measurable characteristics of customers' requirements.<br />- Relationship between customers' requirements and their measurable characteristics as high, medium or low.<br />- Understanding of how the organization compares with it's competitors (from the customers' angle).<br />- Competitive benchmarking.<br />- Measurement targets that will meet customers' requirements.</li><li>Positioning of this information in the pictorial presentation is as given below: Listed on the left side of the matrix is what the customer needs or requires.<br />Listed on the top of the matrix are the design attributes or technical requirements of the product: these are how the product can meet customer requirements.<br />Shown in additional sections on the top, right and bottom sides are correlation among the requirements, comparisons to competitors, technical assessments and target values.</li></ul><p><strong><span style="color:#993300;">Some More Aspects of <span id="SPELLING_ERROR_16" class="blsp-spelling-error"><span id="SPELLING_ERROR_16" class="blsp-spelling-error">QFD</span></span></span></strong></p><ul><li><span id="SPELLING_ERROR_17" class="blsp-spelling-error"><span id="SPELLING_ERROR_17" class="blsp-spelling-error">QFD</span></span> process strengthens cross-functional involvement in product development, marketing, engineering, and manufacturing while maintaining focus on customers' needs. </li><li>Thus, <span id="SPELLING_ERROR_18" class="blsp-spelling-error"><span id="SPELLING_ERROR_18" class="blsp-spelling-error">QFD</span></span> minimizes deviations between customer needs and what the final product delivers. </li><li><span id="SPELLING_ERROR_19" class="blsp-spelling-error"><span id="SPELLING_ERROR_19" class="blsp-spelling-error">QFD</span></span> is applicable not only for new-product development, but for improvement of existing products, services, and processes. </li><li>In fact, it may prove to be more effective on existing products and services than on the new ones because customers have already got and experienced the actual existing product instead of just a concept that has yet to be translated into an actual product/services.</li><li><span id="SPELLING_ERROR_20" class="blsp-spelling-error"><span id="SPELLING_ERROR_20" class="blsp-spelling-error">QFD</span></span> process seems to take longer to come out with an initial design. Yet, the time to produce the final design is less because the process improves communication and decision making, which results in less redesign and fewer engineering changes after the product goes into <span id="SPELLING_ERROR_21" class="blsp-spelling-corrected">manufacturing</span> and to customers.</li><li>In effect, <span id="SPELLING_ERROR_22" class="blsp-spelling-error"><span id="SPELLING_ERROR_21" class="blsp-spelling-error">QFD</span></span> can be seen as quality policy deployment process.</li></ul><p><strong><span style="color:#993300;">For More Guidance, Assistance, Training and Consultation</span></strong></p><p>Contact: <a href="mailto:prodcons@prodcons.com">prodcons@prodcons.com</a></p><p>Also refer: <a href="http://prodcons-group.blogspot.com/">http://prodcons-group.blogspot.com/</a>, <a href="http://training-development-function.blogspot.com/">http://training-development-function.blogspot.com/</a> and/or <a href="http://productivity-consultants.blogspot.com/">http://productivity-consultants.blogspot.com/</a></p><p><strong><span style="color:#993300;">Other Topics of Interest</span></strong></p><p><strong><span style="color:#006600;">All Management Topics</span></strong> <em>(General Management, Marketing and Sales, Service, Operations/Manufacturing, Quality, Maintenance, Human Resources, Finance and Accounts, Information Technology, Life Management)<br /></em><br />The topics are listed in alphabetic order:<br /><br />(<strong><span style="color:#ff0000;">Home Pages for All the Management Topics</span></strong>) <a href="http://management-universe.blogspot.com/">http://management-universe.blogspot.com/</a> and <a href="http://management-universe-enotes.blogspot.com/">http://management-universe-enotes.blogspot.com/</a><br />(<strong><span style="color:#ff0000;">Building Leadership and Management</span></strong>) <a href="http://shyam.bhatawdekar.com/">http://shyam.bhatawdekar.com</a><br />(<strong><span style="color:#ff0000;">Alphabetic List of All Management Topics</span></strong>) <a href="http://management-enotes.blogspot.com/">http://management-enotes.blogspot.com/</a><br />(<strong><span style="color:#ff0000;">Home Page for Writings of Shyam Bhatawdekar</span></strong>) <a href="http://writings-of-shyam.blogspot.com/">http://writings-of-shyam.blogspot.com/</a><br />(5S Housekeeping) <a href="http://5s-housekeeping.blogspot.com/">http://5s-housekeeping.blogspot.com/</a><br />(Activity Based Costing- ABC) <a href="http://activitybased-costing.blogspot.com/">http://activitybased-costing.blogspot.com/</a><br />(Advertising) <a href="http://advertising-mass-communication.blogspot.com/">http://advertising-mass-communication.blogspot.com/</a><br />(Anger Management) <a href="http://controlling-anger.blogspot.com/">http://controlling-anger.blogspot.com/</a><br />(Assertiveness) <a 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Capital Architecture) <a href="http://human-capital-architecture.blogspot.com/">http://human-capital-architecture.blogspot.com/</a><br />(Human Relations) <a href="http://human-relations-aspect.blogspot.com/">http://human-relations-aspect.blogspot.com/</a><br />(Human Resource Planning) <a href="http://human-resource-planning.blogspot.com/">http://human-resource-planning.blogspot.com/</a><br />(Human Software- <strong><em><span style="color:#ff0000;">HSoftware</span></em></strong>) <a href="http://human-software-hsoftware.blogspot.com/">http://human-software-hsoftware.blogspot.com/</a><br />(Internal Motivation or Self Motivation) <a href="http://internal-motivation.blogspot.com/">http://internal-motivation.blogspot.com/</a><br />(Interpersonal Relations) <a href="http://interpersonal-relations.blogspot.com/">http://interpersonal-relations.blogspot.com/</a><br />(Interview Skills) <a href="http://interviewing-skill.blogspot.com/">http://interviewing-skill.blogspot.com/</a><br />(Interview Preparation for Job Seekers) <a href="http://interview-preparation-jobs.blogspot.com/">http://interview-preparation-jobs.blogspot.com/</a><br />(Interview Questions) <a href="http://interview-question-bank.blogspot.com/">http://interview-question-bank.blogspot.com/</a><br />(Just in Time Management- JIT) <a href="http://just-in-time-management.blogspot.com/">http://just-in-time-management.blogspot.com/</a><br />(Kaizen) <a href="http://kaizen-improvement.blogspot.com/">http://kaizen-improvement.blogspot.com/</a><br />(Knowledge Management) <a href="http://knowledge-management-initiative.blogspot.com/">http://knowledge-management-initiative.blogspot.com/</a><br />(Lead Time Management) <a href="http://lead-time-management.blogspot.com/">http://lead-time-management.blogspot.com/</a><br />(Leadership) <a href="http://lead-max.blogspot.com/">http://lead-max.blogspot.com/</a><br />(Lean Enterprise) <a 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href="http://life-positions.blogspot.com/">http://life-positions.blogspot.com/</a><br />(Life Skills) <a href="http://life-skills-competencies.blogspot.com/">http://life-skills-competencies.blogspot.com/</a><br />(Listening) <a href="http://listen-skills.blogspot.com/">http://listen-skills.blogspot.com/</a><br />(Management Anecdotes) <a href="http://management-anecdotes.blogspot.com/">http://management-anecdotes.blogspot.com/</a><br />(Management Book- Best Books) <a href="http://best-management-books.blogspot.com/">http://best-management-books.blogspot.com/</a><br />(Management Information System- MIS) <a href="http://management-information-system-mis.blogspot.com/">http://management-information-system-mis.blogspot.com/</a><br />(Managing/conducting Meetings) <a href="http://managing-meetings.blogspot.com/">http://managing-meetings.blogspot.com/</a><br />(Management Notes- Free and Authentic) <a 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